Free interactive tool
Sponsorship package builder
Sponsorship packages
Check a box to add or remove a benefit from a tier.
| Benefit | Presenting$15,0001 available | Gold$7,5003 available | Silver$3,5006 available | Community$1,00012 available |
|---|---|---|---|---|
| Naming rights (“presented by”) | ||||
| Logo on main stage banner | ||||
| Logo on event website | ||||
| Logo on printed program | ||||
| Logo in email newsletters | ||||
| Dedicated social media post | ||||
| Booth or activation space | ||||
| Stage mention or speaking slot | ||||
| VIP passes | ||||
| General admission tickets | ||||
| Product sampling | ||||
| Recap report with photos |
Tips for packages that sell
- Name tiers after your event, not metals, if you can: “Main Stage Partner” says more than “Gold”.
- Make the jump between tiers obvious. Each step up should add something a sponsor can see, not just a bigger logo.
- Limit the top tier. One presenting sponsor is more valuable than three.
- Leave room for custom deals. Your best sponsors will want something that isn’t on the sheet, and that’s a good conversation to have.
Questions organizers ask
How many sponsorship tiers should an event have?
Three to four works for most events: one top (presenting or title) package, one or two mid-level tiers, and an entry-level tier for local businesses. More tiers than that tends to confuse buyers.
How do I price sponsorship packages?
Start from what the sponsor gets: audience size and fit, how visible each benefit is, and what similar local events charge. Then check that your total, if every package sold, covers your sponsorship goal with room to spare, since few events sell out every tier.
What benefits do sponsors value most?
Direct access to the audience (booths, sampling, speaking slots) and hospitality (VIP passes) usually matter more than logo placements alone. A recap with proof photos is inexpensive for you and valued by sponsors because it helps them justify renewing.
Is my information saved?
Only in your own browser, so you can come back to it on this device. Nothing is sent to us.
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